Town Times Requester



Stay Connected

Local professionals at marketing workshop


April Heavens-Woodcock, managing partner of Touching Clients, offered social media marketing tips to a group of local professionals at a seminar sponsored by the Durham Economic Development Commission on April 24.

While emphasizing the importance of websites and email for business marketing, she discussed the panoply of social media opportunities that have revolutionized business operations for the largest companies, like Coca Cola and small local businesses, like a package store that rebuilt its business with video and Twitter.

Heavens-Woodcock began by citing the most popular social media channels, from Facebook and Twitter to LinkedIn, Pinterest, Instagram and Google+. She described the benefits of each channel, the number of people who access them and how they can be used by businesses. For Facebook, she outlined the development of a Facebook business page, which includes cover and profile photos as well as apps/tabs, a timeline and posts.

She said Twitter is the best social media search channel with hash tags that can be used to find out about individual products and who is searching for them. “Watch the conversations and learn about the business that is happening on the social channel,” she said.

Pinterest and Instagram are picture sharing story boards with Pinterest skewing to a female audience. LinkedIn is a networking site that provides one on one interaction and specializes as a recruiting and sales tool.

When asked what social media applications are best, she said, “Figure out where your audience is and where you want to be.” She also suggested businesses owners should start with Facebook or Twitter if their audience is there. They should post three to five times a week to start and then increase their presence over time.



Back to AllNews
Top Stories of the Week

Star underclassmen recognized …
Scenes from the Coginchaug Regional High School Underclass Awards Ceremony. … more ...

Different day and venue for Class of 2015 …
The powerful thunderstorm that took down trees, blocked roads, and left the entire town of Durham without power took place on Tuesday, June 23, the … more ...

CLL: Lyons roar to 2015 Majors title …
Lyons.com scored five runs in the fifth inning to help earn an 8-7 comeback victory over Durham Dental in the 2015 Coginchaug Little League boys … more ...

Middlefield news: sewers, taxes, and bridges …
So a quiz: what is blue, heavy duty, reversible, kills 99% of viruses, has a long list of uses, is indestructible, found in the home, … more ...

Strong girls recognized …
The Strong girls basketball team was recently recognized for going undefeated during the 2014-’15 season. Henry Bugai, Jr., the president of the Benchwarmers, presented a … more ...

Comments